Relationship Marketing

Did you know:

Repeat customers spend 33% more than new customers.

Referrals among repeat customers are 107% greater than non-customers.

It costs six times more to sell something to a new prospect than to sell that same thing to a customer.

 

Build relationships with your customers and save dollars.

As you can see your marketing dollars will go further if you use it to build, nurture, and develop your customer relationships. This isn't as difficult as you think. Building these relationships just means treating your customers and clients as if they truly are your strategic partners and showing them that you truly care about them. It's important to try to satisfy them with the right products and services, supported by the right promotion and making it available at the right time and location. Customers can easily detect indifference and insincerity and they simply will not tolerate it. Long-term client and customer loyalty is a long-term challenge that you must strive for every day and with every transaction no matter how big or small.

Stellar Customer Service - Loyal Customers refer new clients.

 

While a growing business needs to constantly capture new customers, the focus and priority should be on pleasing your existing customer base. Companies that fail to nurture and retain their customer base ultimately fail. You will also spend twice as much to get new clients as you will in maintaining your existing customer base.You will also be limited in your ability to attract new clients if you can't hold onto and satisfy your existing customers and clients.

 

Increase Sales.

 

The bottom line is that one of the key components in marketing and business growth is to spend the majority of your time and effort nurturing customer relationships, so that you get business from existing clients and customers. This is a strategy that will move you forward in increasing your sales by 50% without increasing your budget.

Here is how to do it:

Send them a card.

The smartest and easiest way is thru greeting cards. By sending a heartfelt greeting card to your customers on special occasions or regular intervals lets them know that you care and you customer loyalty goes up. In addition, they make referrals which increases sales without any new budget dollars.

What is really great is that you can do it all online without leaving your office. Go to Send Out Cards and try the system free, I will pay for the card and postage, go ahead and give it a try.

Create an online newsletter.

 

There are several companies that allow you to create newsletters online using preformatted templates. This is a awsome tool to give your customers educational information, special discounts - loyalty programs, news and events and more.