Why should someone hire you or buy from you, rather than one of your competitors?
Failing to answer that question correctly, is the most common mistake small business owners make, yet it’s the single most important element of your marketing.
Why? Because unless you can answer that question correctly, you’re wasting your time trying to market your business. Until you know what sets YOUR business apart from the others, you have no marketing message. There’s no compelling reason for someone to buy from you or hire you, rather than one of your competitors.
If you sound just like your competitors, the only way someone can judge your value, is to compare your fees or prices to your competitors. Remember, your competitors all promise a great service and they all have impressive testimonials. What sets you apart, needs to be something that not everyone else can claim.
This is the very first thing I would work on with you if you were my client, because it improves every element of your marketing. It also helps you attract the best clients and the most rewarding fees. Getting this right can be a game changing moment for you. This is especially the case, if you find people are fee sensitive when you speak with them or you find you attract too few word-of-mouth referrals. If this sounds familiar, fix it now.