Direct Response Marketing in the Digital World.
Direct response marketing is having a specific call to action (CTA) in your ad that you post in your social media, video channel, Google, website or other content sources.
If you are selling a product or service that CTA may be to ‘buy now’ with a link to a sales page.
Most online marketers choose to use a sales funnel, that is a lead nuture system that offers a lead magnet such as a free eBook, newsletter, or webinar to provide additional information that has another CTA for the next step in the funnel. This process can only be a few steps or very complex in determining which step comes next.
Restating your passion, mission, vison and goals for your business puts a focus on how you will help your customers.
We walk you through each part so that you get it right the first time.
Defining your target market is extremely important because not everyone is your prospect, However, if you do not know your ideal customer intimately (the Avatar) you will fail in reaching them with the right message.
This is a significant part of the process and we walk you through each step so you would be able to identify your prospect if you saw them in person.
After you have defined your Avatar, then you must understand their buying process (the customer journey) and then craft your message around their journey. The message is about your prospect and how your product or service solves their need or desire, it is not about you or your product.
Writing the copy for each stage of the funnel (lead nurture process) is the most critical part of the direct response marketing process. We show you how to create the right copy (or we can do it for you) so that you have the right compelling message for your prospect at each stage of the funnel.
Once you have identified your target market, Ideal Customer Persona (Avatar) and created your compelling offer you must select the most effective channel(s) to reach them.
Whether you choose to use paid ads in social media, or on search engines, your research will help you decide where the best place is to reach your prospects, skipping this process will result in low response rates and few sales.
Why 90% of your digital marketing goes down the drain!
The most common marketing mistakes are:
Incomplete Avatar, not understanding the customer buying journey, selling features instead of benefits. and a weak call to action.