Strategy

Restating your passion, mission, vison and goals for your business puts a focus on how you will help your customers.

We walk you through each part so that you get it right the first time

Reach

Defining your target market is extremely important because not everyone is your prospect, However, if you do not know your ideal customer intimately (the Avatar) you will fail in reaching them with the right message.

This is a significant part of the process and we walk you through each step so you would be able to identify your prospect if you saw them in person.

Capture

At its simplest, marketing automation is the use of a software platform to capture and engage (nurture) online leads by providing them with relevant content using tools like opt-in forms, email follow up sequences, video and on demand webinars to build that ‘know, like and trust’ relationship so that they will want to be a customer.

Engage

After you have defined your Avatar, then you must understand their buying process (the customer journey) and then craft your messages around their buying journey.  The messages are about your prospect and how your product or service solves their need or desire, it is not about you or your product.

Writing the copy for each stage of the engagement (lead nurture process) is the most critical part of the marketing process. We show you how to create the right copy (or we can do it for you) so that you have the right compelling messages for your prospect at each stage of the customer journey.

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Convert

Being perfectly clear (Clarity) with the right message to the right prospects at the right time is what makes the prospect to ‘know, like and trust’ you and want to be your customer.